Wayne Bickerton | Mobile Gaming Brief

Wayne Bickerton

VP Sales at AdAction, 25 years in mobile advertising, writing about mobile gaming and app marketing.

EA

+2

🔥 EA's marketing team made a decision that most UA managers would never get approved:

Apr 5, 2026

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3 min read

🔥 EA's marketing team made a decision that most UA managers would never get approved:

Another exciting week in Mobile Gaming!

Wayne Bickerton